Situation: Reinvent Business was engaged five years ago by a very well established public global sports entertainment company to develop a powerful digital marketing, brand building, social media and investor awareness campaign for their five Web sites, which were differentiated by types of games and sports entertainment.
Challenges: We researched the most competitive keywords and phrases in the Sports Entertainment industries which drives the maximum amount of targeted visitors. We then determined which global search engines and directories were frequented by players searching for specific types of Sports Entertainment games.
Solution: We created an expansive nationwide and global search engine marketing campaign using natural search engine optimization and paid inclusion management centered around 5 specific types of Sports Entertainment. In addition to their main sites we created numerous secondary sites to drive more targeted visitors. Our proprietary search engine marketing campaigns are much more cost effective than pay-per-click advertising for highly competitive sports entertainment related keywords - some as expensive as $20 per click - and our programs consistently deliver significant amounts of targeted traffic with a high conversion rate to players.
Results: We successfully created more than 300 - #1 and top rankings within the first five months of our program in at least 25 global search engines and directories including Google, Yahoo!, MSN (Bing), and Facebook resulting in a daily average of up to 8,000 - 10,000 targeted visitors and a consistent annual sales increase of 300% - 500% for the last four years. In addition, we recently added three more Sports Entertainment sites and effectively top positioned them in all the major search engines and directories with new highly competitive keywords and phrases. All Sports Entertainment sites are extremely popular and very profitable.
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